DIGITAL MARKETING MANAGER • SEO • LIFECYCLE EMAIL • PAID MEDIA
Daylin Rockwood
I’ve built SEO programs across 60+ law-firm websites, lifecycle email that lifted online sales 75%, paid search and paid social on budgets I owned, and the WordPress sites it all runs on. Head of SEO at Legal Leads Group today, open to a senior digital marketing role in Los Angeles.
Los Angeles • Hybrid or remote • Open to senior roles
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SELECTED WORK
Growth systems I built and ran.
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SEO AT SCALE / LEGAL LEADS GROUP
Search, content and WordPress delivery across 60+ law-firm websites
LIFECYCLE AND PAID MEDIA / HAMEE US, CORP.
The email and paid foundation behind a 30,000 customer a month store
B2B DEMAND AND BRAND / HANSON LAB SOLUTIONS
Twenty campaigns, two films and a case study for a lab furniture manufacturer
B2B CAMPAIGN / CONVERSION
A targeted email campaign that beat its goal by double in week one
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HOW I WORK
Plan the system, build it, measure it.
Plan
I start with search intent, the audience and the funnel, then decide what to build and in what order. For a law firm that is a sitemap of practice-area and city pages. For a store it is the welcome flow and the tracking plan.
Build
I build it myself. Pages and sites in WordPress, flows in Drip and HubSpot, campaigns in Google Ads and Meta, tracking in Tag Manager. The first version never waits on a vendor.
Measure
Search Console, GA4, Looker Studio and the ad platforms decide what gets fixed, expanded or cut. Every number on this site came out of that loop, and I can walk you through each one.
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THE OPERATING STACK
Built with a
connected stack.
21 tools across analytics, paid media, CRM and email, web and SEO, creative, and AI.
Explore the full stack ↗
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EXPERIENCE
Six years, three companies, the whole funnel.
Head of SEO
Legal Leads Group
Promoted in January 2026. Lead a team of 15 and own search strategy, WordPress delivery and technical SEO across 60+ law-firm websites.
SEO Writer and Developer
Legal Leads Group
Wrote and optimized 2,400+ legal pages in ten months and built the page, migration and redirect work behind them.
Marketing Manager
Hanson Lab Solutions
Owned strategy, website, email, CRM and lead generation for a B2B lab furniture manufacturer. Ran 20+ campaigns and directed two films.
Marketing Specialist
Hamee US, Corp.
Ran email, paid search, paid social and product content for a consumer brand serving 30,000 customers a month. Built the lifecycle and tracking foundation from zero.
THE NEXT ROLE
Hiring for a digital marketing role in Los Angeles?
I’m open to Digital Marketing Manager, Senior Marketing Manager and SEO Manager roles, hybrid in Los Angeles or remote. Email me and I’ll reply within one business day, with the numbers behind everything on this page.