ABOUT / 01

I turn marketing
strategy into systems.

I’m a multidisciplinary marketing leader based in Thousand Oaks, California. I connect growth strategy, digital experience, campaigns, technology, and measurement so teams can move from ideas to repeatable results.

The throughline

Daylin Rockwood in a smart-casual full-body portrait

I’ve spent my career turning marketing ideas into working systems, from ecommerce lifecycle automation and paid-search measurement to B2B demand generation and digital growth programs for competitive legal markets.

I’m most effective when I can move between the leadership and execution layers: setting priorities, shaping the customer journey, building the digital experience, coordinating campaigns, and measuring what happens next.

That combination helps teams move faster, connect channels more intelligently, and keep the work accountable to real business outcomes.

02

CAREER

Experience built
across the funnel.

Head of SEO

Legal Leads Group

SEO leadership, WordPress development, technical optimization, content performance, architecture, and local-market strategy.

Marketing Manager

Hanson Lab Solutions

B2B demand generation, web content, email campaigns, campaign operations, and performance reporting.

Marketing Specialist

Hamee US, Corp.

Ecommerce lifecycle marketing, paid search, tag management, content, and marketing operations.

EDUCATION

2020 TO 2023 / LOS ANGELES, CA

University of Southern California

Bachelor of Marketing · Minor in Business Administration · GPA 3.93 · Dean’s List

2017 TO 2019 / RENO, NV

University of Nevada, Reno

Associate of Information Technology