PORTFOLIO / 02

The work, with the numbers attached.

Three companies, three growth systems I built and ran. Each one shows what I owned, what I did and what it produced, with dates.

SEO LEADERSHIP / WORDPRESS / CONTENT SYSTEMS

Building the search, content, and web system behind law firm growth

At Legal Leads Group, I lead SEO strategy, WordPress development, and technical optimization for 60+ law-firm websites competing in high-value local search markets.

After joining as an SEO Writer and Developer in March 2025, I wrote and optimized 2,400+ legal pages that increased organic traffic by 50% and lifted rankings for an average of 25 target keywords per site. I was promoted to Head of SEO in January 2026.

Today I lead a team of 15 and direct on-page and technical SEO across metadata, headers, internal linking, schema, crawlability, and site architecture. That work has improved keyword rankings by 30% across about 60 client sites since March 2025, and secured Google AI Overview citations and first-page visibility for primary focus keyphrases.

01 / Role: Head of SEO
02 / Scope: 60+ sites / team of 15
03 / Platforms: WordPress, Search Console, Semrush, Ahrefs
04 / Focus: SEO strategy and technical optimization
05 / Tenure: Mar 2025 to present

2,400+legal pages written and optimized, Mar 2025 to Jan 2026

50%more organic traffic, about 60 sites, since March 2025

30%better keyword rankings, same sites and period

25target keywords lifted per site on average

Search Strategy

Keyword research, competitor review, search intent, geographic opportunity, and practice-area prioritization shape what gets built and where it belongs.

Content Architecture

Parent pages, child services, local pages, landing pages, and editorial programs create clear topical coverage instead of disconnected content.

WordPress Delivery

Page builds, migrations, redirects, metadata, headers, internal links, alt text, schema, plugins, crawlability, and responsive QA carry the strategy into production.

Performance Review

Search Console comparisons, query and page analysis, indexing checks, launch diagnostics, and intake feedback guide what gets corrected, expanded, or tested next.

JUSTICE ON DEMAND / PHOENIX PERSONAL INJURY

Search architecture and migration continuity

Researched the Phoenix market, organized priority keywords, supported the new site structure, moved legacy blog content, and mapped redirects from the old URL pattern.

E.N. BANKS-WARE / GEORGIA FAMILY LAW

A cleaner site without abandoning established URLs

Migrated existing pages and posts into the new WordPress site, then designed redirect rules that moved date-based blog URLs into a cleaner permalink structure.

DOOLEY NOTED PROBATE / DALLAS AREA

Local content architecture built for service depth

Developed a structured program across probate services, parent and child topics, counties, and cities while keeping calls to action, metadata, and local intent consistent.

GILLIAM LAW / CHICAGO IMMIGRATION

Content preservation during a platform transition

Recovered the legacy site structure, organized the migration into WordPress, and protected the purpose of core service pages while the prior publishing system was being retired.

WESTSIDE AESTHETIC DENTISTRY / LOS ANGELES

Post-launch reporting tied to the launch date

Prepared Search Console comparisons around the June 29, 2026 launch, including clicks, impressions, average position, top queries, and top pages for a 60-day roadmap.

Best SEO for Law Firms in 2026 editorial graphic created for Legal Leads Group — Search strategy / Original editorial graphic

Rank Higher With Local SEO editorial graphic created for Legal Leads Group — Local search / Original editorial graphic

Mastering AI-Ready Legal Content editorial graphic created for Legal Leads Group — AI search visibility / Original editorial graphic

Why Attribution Matters editorial graphic created for Legal Leads Group — Attribution / Original editorial graphic

Better Tracking Better Cases editorial graphic created for Legal Leads Group — Performance tracking / Original editorial graphic

Put Your Budget Where Cases Convert editorial graphic created for Legal Leads Group — Conversion data / Original editorial graphic

Paid Social Campaigns Built for Divorce Lawyers editorial graphic created for Legal Leads Group — Paid social / Original editorial graphic

Multichannel Marketing for Attorneys editorial graphic created for Legal Leads Group — Multichannel strategy / Original editorial graphic

Understanding Zero-Click Impact editorial graphic created for Legal Leads Group — Zero-click search / Original editorial graphic

Explore Law Firm News ↗

LOCAL SEARCHFEB 13, 2026 Google Core Update 2026 and What It Means for Law Firm Local SEO AI + LOCAL SEOMAY 13, 2026 How AI Can Improve Local SEO for Workers’ Compensation Attorneys ORGANIC SEARCHJUN 07, 2026 Google Claims It Is the Authority on Personal Injury SEO PAID SEARCHJUL 13, 2026 Running Google Ads for Personal Injury Attorneys Without Blowing Your Budget CAMPAIGN SYSTEMSJUL 16, 2026 How to Avoid Destroying Your DUI Lead Generation Campaigns

THE RESULT

A repeatable onboarding system that takes a new firm from credentials to launch without the search work becoming the bottleneck, supporting 60+ law-firm websites with team leadership, technical SEO, WordPress delivery, content production, AI search visibility, and performance review connected in one workflow.

CREATIVE DIRECTION / B2B STORYTELLING / SALES ENABLEMENT

Making complex products feel impossible to ignore

As Marketing Manager at Hanson Lab Solutions, I owned marketing strategy, website performance, email campaigns, CRM coordination, and B2B lead generation.

I planned and ran 20+ campaigns across web, email, and CRM channels while directing two films and creating the Eikon Therapeutics case study as part of a broader brand and sales system.

01 / Role: Marketing Manager
02 / Scope: 20+ B2B campaigns
03 / Platforms: Website, email, CRM
04 / Focus: Lead generation and brand storytelling
05 / Tenure: Mar 2024 to Mar 2025

Directed by Daylin Rockwood02:17 Corporate overview filmInside Hanson Lab Solutions Play film

Hanson laboratory workstations and fume hoods

Directed by Daylin Rockwood00:53 Product and project filmM-Series Workstations & Fume Hoods Play film

DOCUMENT 01 / 07 PAGES

Cover of the Eikon Therapeutics and Hanson Lab Solutions case study

CASE STUDY / CREATED BY DAYLIN ROCKWOOD

Eikon Therapeutics:
A Partnership in Innovation

I created this seven-page case study to turn an 18-month, $8 million lab-environment project into a concise proof-of-capability story that connects technical execution to commercial momentum.

$8Mproject scope

18month collaboration

+20%revenue increase

+25%biotech inquiries

The case study also documents 100% on-time delivery, a 10% market-share increase, and 15 new biotech-sector client accounts.

Read the case study ↗

Find the story

Frame technical work around audience needs, proof, and business stakes.

Direct the experience

Shape a visual narrative across people, process, facility, and finished environments.

Turn proof into leverage

Package outcomes into assets that support brand credibility and sales conversations.

B2B CAMPAIGN / CONVERSION

A targeted email campaign that increased form submissions by 60%+

Context

The original campaign goal was a 30% increase in online form submissions from a defined B2B audience.

My role

Created the campaign strategy, message, audience targeting, landing-path alignment, and first-week performance review.

Result

60%+ increase in online form submissions during the first week, more than doubling the original goal.

HAMEE US, CORP. / LIFECYCLE / PAID MEDIA / ANALYTICS

Building the lifecycle and measurement foundation behind e-commerce growth

At Hamee US, Corp., I managed email marketing, paid advertising, social media, and product content for a B2C e-commerce business serving an average of 30,000 customers per month.

I built the lifecycle and tracking infrastructure behind the work, grew the subscriber base, launched Google Ads, Meta Ads and Google Tag Manager for the US office, and managed campaign setup, testing, and optimization.

01 / Role: Marketing Specialist
02 / Scope: 30,000 customers / month, paid budget to $45K / month
03 / Platforms: Drip, Google Ads, Google Tag Manager
04 / Focus: Lifecycle, paid media, and analytics
05 / Tenure: Dec 2019 to Mar 2024

Lifecycle and audience growth

Grew an email list that started at 2,500 subscribers by adding 2,000 to 5,000 subscribers per month through promotional, automated behavioral, and community campaigns.

Paid search and measurement

Launched Google Ads and Google Tag Manager for the US office, then ran 15 campaigns across Search, Display, Shopping, Video, Performance Max, and Smart formats with tracking and A/B testing, so the account was judged on orders rather than clicks.

Paid social on a budget I owned

Ran Meta campaigns alongside search with conversion tracking wired through Tag Manager. Meta returned 3.5x on ad spend and drove $1.5 million in e-commerce revenue, inside a combined Google and Meta budget that reached about $45,000 a month at its peak.

DOCUMENTED RESULT

75%

increase in online sales through the automated welcome email sequence, on top of 3.5x return on Meta ad spend.

PLATFORMS / DAILY OPERATING STACK