ABOUT / 01

I turn marketing plans into systems that run.

I’m Daylin Rockwood, a digital marketing manager in Los Angeles. Six years across consumer e-commerce, B2B manufacturing and legal marketing, and in every job I built the system before I ran it. Head of SEO at Legal Leads Group today, open to a senior digital marketing role.

The throughline

Daylin Rockwood in a smart-casual full-body portrait

At Hamee US I inherited an email list of 2,500 and a US office with no paid media. I built the Drip lifecycle flows, launched Google Ads and Tag Manager, took on paid social, and grew the list by 2,000 to 5,000 subscribers a month. At its peak I managed about $45,000 a month across Google and Meta, and the Meta side returned 3.5x on $1.5 million in revenue. The welcome sequence alone lifted online sales 75%.

At Hanson Lab Solutions I owned marketing for a B2B lab furniture manufacturer. Twenty campaigns across web, email and CRM, a targeted email campaign that beat its 30% form-submission goal by more than double in its first week, two films I directed, and a case study that turned an $8 million project into a sales asset.

At Legal Leads Group I joined as an SEO Writer and Developer, wrote and optimized 2,400+ legal pages in ten months, and was promoted to Head of SEO in January 2026. I now lead a team of 15 and own search strategy, WordPress delivery and technical SEO across 60+ law-firm websites.

The pattern is the same every time. Understand the search and the customer, build the pages, flows and tracking myself, then measure and fix. I’m most useful in a company that needs one person who can do all three.

How I work

Plan around search intent and the funnel

Before anything gets built I want to know what people search for, what they expect to find, and where the business loses them. At Legal Leads Group that means keyword research, competitor review and geographic opportunity before the sitemap exists. At Hamee it meant mapping the customer’s first thirty days before writing a single email. The plan decides the order of work, and the order of work is most of the strategy.

Build it myself before handing it off

I build the first version of whatever the plan calls for. WordPress pages, redirect maps and schema for a law-firm launch. Drip flows and Tag Manager containers for a store. Google Ads and Meta campaigns with the conversion tracking wired in. Building it myself keeps the timeline honest and means I can brief a developer or an agency with specifics instead of hopes.

Measure in the tools the business already trusts

Search Console, GA4, Looker Studio and the ad platforms are where the answers live, and I read them every week. After a launch I compare clicks, impressions, average position, top queries and top pages against the prior period and turn that into a 60-day roadmap. On paid media I hold every number to what the platform export and the order data agree on.

Credentials

Project Management Professional (PMP), Professional Certified Marketer (PCM) and Certified Digital Marketing Professional (CDMP), plus Google Ads, Google Analytics and the HubSpot Inbound, Email, Content, SEO, Reporting and Social Media certifications. Each one is current and I can send the credential ID for any of them.

TECHNOLOGY / DAILY OPERATING STACK